It's an ambition that is being pursued against the backdrop of a business community that has encountered more than its fair share of challenges in recent years. Eight years ago, over 90% of Grenada's homes and hotels (buildings of all types, really) were destroyed by Hurricane Ivan. Imagine a small island state where over 90% of the buildings have literally been stripped to their foundations! The reconstruction process did provide jobs for the local populace, but the owners and operators of the hotels lost a lot of money while their properties were out of business as they rebuilt.
Grenadian business people are resilient, and despite their losses, many used the devastation as an opportunity to upgrade their properties, including environmental retrofits (which will be profiled on this blog later). But then, just as the hotels climbed out of rebuilding after the hurricane, the global economic recession hit and pummelled tourism and Grenada's economy. In 2009 Grenada economy contracted by nearly 8% and it hasn't grown above 1.4% since.
Seems like an usual time for hotels to be worrying about the environment doesn't it?
Well according to the President of the Board of Directors for Grenada's Hotel and Tourism Association (GHTA), Grenada's hotels endure more than hurricanes and recessions - they also endure the world's highest energy prices (Grenada being among the top ten). Renewable energy provides the opportunity to reduce those costs, as well as to revitalize the nation's tourism sector as it responds to the growing environmental conscience of their customers.
So, with the help of Ethical Ideas, the GHTA is pursing a zero carbon future and energy liberalization. We have a lot of supporters already and I am very confident we will achieve the goal. Watch this space as I post updates on what we're doing and how we're progressing!
