After publishing the Economic Recovery Plan for Grenada's Hotel Sector, I felt compelled to offer more than a paper with a to-do list for the sector's survival - so I sought to solve the one of three of the #1 problems identified in my report: Marketing.
Grenada's got a GREAT tourism product, but not enough resources to bring that product to 'market'. How many people know how special Grenada is? That our underwater park was listed as one of the wonders of the world, alongside Victoria Falls and so on? Or that National Geographic rated Grenada as one of the top ten places in the world to visit?
Answer: Not enough.
So.....making a long story short, with the blessings of Grenada's Tourism Minister, I approached the Survivorman production crew to come to Grenada....and now they're here! I'm working as a support for them for all the on-the-ground logistics which, I've discovered is what a "Fixer" does. Sweet! Fits me like an old shirt.
In the middle of it all right now - feels like full time madness right now - but of the greatest kind!
Why?
Because I firmly believe that the people who like Survivorman, are the kind of people who will appreciate the unspoiled characteristics Grenada has to offer. I also believe that profiling Grenada this way (rather than through traditional marketing) builds a stronger relationship with Grenada's potential market - the kind of relationship that will bring quality visitors to our shores, because we don't want to be a mass tourism destination.
Below is a video of how Les Stroud's adventure began just a couple of days ago. Naturally, his problems were over once he stepped his foot on Grenada's soil **wink**
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